How do you develop a new website, meet users’ needs, and get them to buy into a new design?
This summer, the Yale School of Management launched a new website. Not only did we drastically change the look and feel of the website, we also chose a new URL. However, while the Communications and IT departments spearheaded the efforts, we definitely did not act alone. We solicited opinions from the Yale SOM community each step of the way. If you had a suggestion, we wanted to hear it.