Constituent Communications

People from lots of different areas, ITS, Libraries, Museums, Yale College, Professional Schools, Research Enterprise, OPA, etc.

Lots of communication before a new launch, but then after the fact there is less, how to communicate smaller changes

Channels of communication
- Twitter
- FB
- Yammer
- email
- RSS
- aggregators
- constant contact (email communication w/ monitoring) / campaign monitor / my emma
- message 2 (yale messaging system)
- text
- jira
- Service Now

Google Analytics
HootSuite

A few years ago there was a consultant who came in to talk about Google Analytics, that was helpful

Who are we talking to?
- Students
- Faculty
- Department Colleagues
- [Local] Staff
- Researchers
- Postdocs
- Schools
- Public
- People outside of Yale
- Alumni (via AYA)
- New Haven community
- Media
- Public Schools

Cutting through the noise (people ignoring communications, then complaining that they don't know about it)
Sending more information when people seem to be ignoring it

Making information available on demand
Knowledgebase

Discovery

What tools can we use? What should we use? What's available?

It's not communication just because we told you about something

How do you get responses back, receive feedback, etc.

Checking service now metrics about systems after communications have been made and seeing if those numbers are higher/lower after events as an indicator of the effectiveness of the communication

Who is the audience? Targeting communications to the right audiences.

SOM E-News (tied to portal) sent to different constituents, sent every Monday, anyone is allowed to submit e-news articles, also target individuals who are sending individual emails out to a wider audience letting them know that the e-news articles are the right place for that information; Student driven for their communications (heard from students that they didn't know where they should go to get their information)

Multiple knowledge bases, one for internal audience (webtraining site), one for public (law librarians knowledge base), informed staff about knowledge base and let them know that if something isn't there that it can get put in there

Removing stale or erroneous content

Identifying who owns information on sites

Getting into a process of making sure that data is updated and reviewed

Lessons Learned, Where to Go:
Do we need a communication hub?
How do you get information do people when they want and need it? (Just in time communications)

Building Your Plan:
Who's getting the communication?
What do you want them to do?
Who gets to send?
Can your message be aggregated?
Is it consistent?

Room: 
218 Classroom
Time Slots: 
10:00-11:00 am
Discussion Leaders: 
Robert Kirkpatrick